Srila Siddhaswarupananda Paramahamsa

If you identify your body as yourself, you will try to satisfy yourself by trying to satisfy your body. You’ll think, “I am the body and I want to be happy, I want to be satisfied.” Thus, you’ll try to satisfy the belly, the tongue, the genitals, the ears, the eyes, the nose, and so on, believing that this will bring you the inner satisfaction and happiness you crave. But sense gratification does not satisfy. This is further evidence that you are not the body. No matter how much sense pleasure you have, you are still never satisfied within.

Jagad Guru Chris Butler - Science of Identity Foundation

Often people try so hard to find happiness through sense pleasure that they may attempt to gratify several or all of their senses at the same time. For example, you may simultaneously be watching TV, listening to the radio, munching potato chips, sipping beer, and smoking a cigarette. Perhaps you may have your arm around the shoulders of your girlfriend or boyfriend. You may also have a magazine at your side, which you look at during commercials. You try to fill up every sense; yet still you’re not satisfied; still you want something more.

Jagad Guru Chris Butler - Science of Identity Foundation